– Marketing & Strategic Business
Indraprastha Apollo Hospitals, New Delhi
Raj Kr Raina is General Manager – Marketing & Strategic Business for Apollo Hospitals, New Delhi. He is Postgraduate in Marketing & Hospital Administration with over 27 years work experience, in the fields of healthcare. Indraprastha Apollo Hospitals, Delhi is part of the Apollo Hospitals group; with a network of 66 Hospitals, over 10000 beds at culturally diverse locations, over 8000 top class clinicians and total employee strength of 65,000 professionals, making it as one of the largest hospital groups in the world.
An integrated healthcare company, the Apollo Hospitals Group also has over 2500 pharmacies, 100 primary care clinics and diagnostic clinics, medical business process outsourcing services, health insurance services and clinical research divisions.
Raj’s current assignment as Apollo Hospitals, New Delhi includes marketing (national & international), Business Development (JVs, Acquisitions and Management of Hospitals), Medical Travel and identifying new markets. During his tenure he has taken Apollo Hospitals to new International markets like Pakistan, Afghanistan, Nepal, Iraq, Nigeria, Kazakhstan, Uzbekistan, Phillipines, Kenya, Tajikistan and Myanmar besides launching new programs in India.
Having very strong marketing skills, both in domestic and international trade, with excellent track record of achievements, he has extensive first hand knowledge and contact base in all major markets and distribution channels in the country and overseas with significant international exposure.
His key areas of focus include market assessment; customer segmentation & competitive positioning; strategic marketing planning & brand development; product development; Building and motivating teams, managing resources, budgeting, pricing, advertising and marketing communications amongst other areas. Some of his other achievements include setting up Telemedicine Centers in India and overseas.